Design Thinking

Design Thinking for Business, or dt4b, is an international research collaboration that focuses on how Design Thinking can be used to capture value for business.

Publications

 

Articles:

Dell'Era, C.., Magistretti, S., Candi, M., Bianchi, M., Calabretta, G., Stigliani, I., Verganti, R. (2025). Design thinking in action: A quantitative study of design thinking practices in innovation projects. Journal of Knowledge Management.

Magistretti, S., Bianchi, M., Calabretta, G., Candi, M., Dell’Era, C., Stigliani, I., and Verganti, R. (2021). Framing the multifaceted nature of design thinking in addressing different innovation purposes, Long Range Planning.

Reports:

Humanizing Digital Technologies Through Design Thinking

Transformations in Design Thinking

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Innovation and Industry 4.0

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Design in Innovation