Social Media in Innovation
As social media took the world by a storm the question of how social media could be used effectively in innovation was addressed.
Publications
Videos:
Articles:
Candi, M., Roberts, D.L., Marion, T. and Barczak, G. (2018). Social strategy to gain knowledge for innovation, British Journal of Management.
Roberts, D.L. and Candi, M. (2014). Leveraging social network sites in new product development: Opportunity or hype?, Journal of Product Innovation Management.
Roberts, D.L., Candi, M. and Hughes, M. (2017). Leveraging social network sites for new product launch, Industrial Management & Data Systems.
Marion, T.J., Roberts, D.L., Candi, M. and Barczak, G. (2016). Customizing your social strategy to the platform, MIT Sloan Management Review.