StageIt
Transforming SMEs into successful experience stagers
The goal of StageIt was to develop knowledge about how SMEs can take advantage of experience staging as a means to improve their competitiveness and put this knowledge into practice in three SMEs. The point of departure was the recognition that technological innovation alone does not necessarily ensure market acceptance. Instead, competitive environments require innovation that goes beyond technology to provide less tangible, but potentially more valuable, experiential benefits.
Funded by
Marie Curie Industry-Academia Partnerships and Pathways Program (IAPP)
Publications
Reports:
Articles:
Beltagui, A. and Candi, M. (2018). Revisiting service quality through the lens of experience-centric services, International Journal of Operations & Production Management.
Beltagui, A., Candi, M. and Riedel, J.C. (2012). Design in the experience economy: Using emotional design for service innovation, in “Interdisciplinary approaches to product design, innovation, & branding in international marketing”
Beltagui, A., Candi, M. and Riedel, J.C. (2016). Setting the stage for service experience: design strategies for functional services, Journal of Service Management.
Beltagui, A., Darler, W. and Candi, M. (2015). Measuring the deliverable and impressible dimensions of service experience, Creativity and Innovation Management.
Beltagui, A., Schmidt, T., Candi, M. and Roberts, D.L. (2019). Overcoming the monetization challenge in freemium online games, Industrial Management & Data Systems.
Beltagui, A., Sigurdsson, K., Candi, M. and Riedel, J.C. (2017). Articulating the service concept in professional service firms, Journal of service management.
Candi, M. and Beltagui, A. (2016). Designing Services that Sing and Dance, “Design thinking: new product development essentials from the PDMA”
Candi, M., Beltagui, A. and Riedel, J.C. (2013). Innovation through experience staging: Motives and outcomes, Journal of Product Innovation Management.